Circular Broadsheet, 29 Mar. 1867, Promoting| Manuscripts Gifts 2009 | Front Page 2009 | Previous Issues | Friends of the Library |
Southern Christian Advocate Newspaper
A gift to SCL Manuscripts Division announced in 2009
Printed manuscript, 29 March 1867, circular broadsheet publicizing the "Southern Christian Advocate, Published by J.W. Burke & Co., - E.H. Myers, D.D., Editor, - at $3 per year, in advance." Issued from Macon, Georgia, the circular calls the readerís attention to the Southern Christian Advocate "as a medium for extensive advertising in the South."
Rates for advertisements are provided at the center of the manuscript in column format. The paper "had before the war about 12,000 subscribers," the publisher claims, "and it is regaining them as the mails are being established and money is coming into the country." The circular touts the paperís distinction as "the family newspaper for the Methodists" in the South and further maintains that it "does not advertise promiscuously, but confines itself to what is likely to be useful and respectable, and therefore its advertisements in themselves, have character."
Agents for the paper are identified in Atlanta, Augusta, Columbus, and Savannah (Georgia), as well as in Charleston (S.C.), New York, and Boston. The Library holds an extensive, but incomplete, run of the Southern Christian Advocate, available from Published Materials Division. (Scroll down for details)