John C. West Exhibit
South Carolina Political Collections
South Caroliniana Library
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Campaign Slogans
A Winning Campaign Slogan

Every politician wants a simple, memorable, and moving slogan that speaks to the hearts of the people and that captures the essence of the candidate's cause. Many today still remember Barry Goldwater's slogan from his 1964 presidential campaign, In Your Heart, You Know He's Right. Of course, many also recall the opposition's spin on that one, In Your Guts, You Know He's Nuts.

Below are some of the fifty-three slogans considered by John West in his 1970 bid for the governor's office. The slogan which ultimately was selected, Elect A Good Man Governor, highlighted the clear and critical differences between his goals and vision for South Carolina and those of his Republican opponent Albert Watson.

bumper sticker

Other Slogans Considered:



John West: The Public Servant of Responsible Leadership

John West: Responsive to All South Carolinians

John West: The Man of Action

John West: Good Government for a Good People

John West: I Promise and I Deliver

John West: He Helped Fashion South Carolina's Progress

John West: Don't Be Ashamed of Your Vote...Elect West For Governor

Turn West and Build South Carolina

John West: He's Passed Every Test


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