John C. West Exhibit
South Carolina Political Collections
South Caroliniana Library
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Campaign Slogans A Winning Campaign Slogan
Every politician wants a simple, memorable, and moving slogan that speaks to the hearts of the people and that captures the essence of the candidate's cause. Many today still remember Barry Goldwater's slogan from his 1964 presidential campaign, In Your Heart, You Know He's Right. Of course, many also recall the opposition's spin on that one, In Your Guts, You Know He's Nuts.
Below are some of the fifty-three slogans considered by John West in his 1970 bid for the governor's office. The slogan which ultimately was selected, Elect A Good Man Governor, highlighted the clear and critical differences between his goals and vision for South Carolina and those of his Republican opponent Albert Watson.
Other Slogans Considered:
John West: The Public Servant of Responsible Leadership
John West: Responsive to All South Carolinians
John West: The Man of Action
John West: Good Government for a Good People
John West: I Promise and I Deliver
John West: He Helped Fashion South Carolina's Progress
John West: Don't Be Ashamed of Your Vote...Elect West For Governor
Turn West and Build South Carolina
John West: He's Passed Every Test
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