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University Libraries - Article Databases

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Top Databases

  • Business Source Complete

    Full text articles and abstracts for the most important scholarly business journals, dating back as far as 1886.

  • Red Books *five simultaneous users*

    Find both U.S. and international advertisers, advertising agencies, public relations firms, and media buying services.

    When you finish searching, do not just close the window, click SIGN-OFF, otherwise you stay logged in for 30 minutes.

  • SRDS Media Solutions

    Provides information for different advertising media (advertising rates, circulation, market analysis, and more).  Our subscription includes:•Business Publication Media, •Consumer Magazine Media,•Digital Websites,•Local Media by DMA, •Newspaper Media, •Out-of Home Media, •Radio Media, •TV & Cable Media
         Access also to Claritas Segmentation and Market Solutions.

Additional Databases (alphabetical)

  • Academic Search Complete

    Covers all subject areas.  Has a mix of magazines and journals, including many that are peer-reviewed.

  • Ad$pender *one user at a time*

    Find total expenditures for advertising by company, industry, and brand/product category. Customized reports can easily be exported to spreadsheets and flowchart programs.

    Limited to one (1) user at a time. Click *Logout* in the top right corner when you are done with your session.

  • Mintel

    Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.

    Also includes Travel and Tourism reports for countries worldwide.

  • Passport

    Passport provides business intelligence on industries, market data & forecasts, and consumer lifestyles, as well as analysis of the economy, infrastructure, and business environment in over 200 countries. It also contains B2B (business-to-business) market data on the world’s 18 largest economies, splitting each into 177 industries.

     Use Passport to obtain historic and forecasted market sizes, distribution channel analysis, company and brand share data, company profiles, and country analysis.

    You will need to first accept the terms and conditions of use.