User Guide provides interactive access to U.S. census data. American Factfinder is recommended for all users who do not require the special features or data on Freedemographics.

Reasons to use instead of American Factfinder:

o Save a report for future reference.
o Retrieve some data from the 1970 and 1980 Censuses.
o Ranks different states, counties, tracts, etc (rank reports) and add totals for multiple areas (summary tables).
o Provides statistics on DMAs. See below for more explanation of this non-Census Bureau designated area.

Getting Started

1. URL:
2. Register and provide a user name and password (free).
3. Once logged on, you are taken to a page with a central box for new geography, with the datasets 70,80, 90 Census2000 Census SF3, and 2000 Census SF1 above it. 
In the top left corner there are choices for home, site help, contact us and view account. Particularly useful are: "review about this site" and "sample reports."


SITE HELP (in the top left hand corner) will give you information on topics such as ABOUT THIS SITE, GLOSSARY, CENSUS 2000 INFO, SAMPLE REPORTS, SYSTEM REQUIREMENTS, CONTACT US.


DMA: designated market areas - The formal term for what is more commonly known as a TV or broadcast market. DMA's are selected by totaling the viewer hours of TV stations whose signals reach a particular county with total hours, then converted to a percentage share of all viewing hours. DMA's are named for the market of origin of the station(s) with the largest share of viewer hours, and all counties whose largest viewer share is given to stations in that same market of origin are grouped together under that DMA. (From Glossary)
NOTE: Because of the reach of broadcast signals, DMA's don't always conform to whole-county geography like metro markets or newspaper markets. In certain cases, Nielsen splits counties, treating each portion as if it were a separate county. Each county, or portion thereof, is allocated to a single DMA, eliminating any geographic overlap. DMA's cover the whole U.S., except for parts of Alaska.

Using Datasets and Creating Reports

1. Select a dataset: Click on 70, 80, 90 Census2000 Census SF 3 or 2000 Census SF1 icon at the top.

2. Select a geographic area type from the box in the middle of the screen: ie: state, county, county subdivision by county, census tract by place, etc. Select "continue".

4. Choose the desired geographic area(s) and click "add". Click "continue". Depending on the geographic area(s) selected, several geographic area selection screens may appear.
Multiple geographic areas can be selected but only 16 areas can be selected for comparison reports.

5. You will come to a page with icons for SAVE, EDIT, and NEW on the upper screen.

EDIT will send you back to the last geographic selection screen so that you can choose different subgeography.
NEW will send you back to the main New Geography screen where you can choose a different type of geography.
SAVE will allow you to name your geography and save it for future reference and creating new reports.

6. On the lower screen, select the report type required by clicking "Summary Report", "Comparison Report", or "Rank Report". Report options for each report type will appear in the screen below. Options vary depending on the data set selected. See the table below for available reports and explanation of report types. 
Select the desired report and click "View Report".

7. You can save this report and download it by clicking "Make RTF" or "Make CSV". CSV will allow import into MS Excel and other spreadsheet programs.

Report Types

Summary Report: percentages for all the geographic areas selected. 
Comparison Report: lists each area separately.
Rank Report: ranks the areas chosen, from the highest percentage and number to lowest. 

Quick Guide to tables and geographies available



Geographic Areas Available

Report Types

Tables Available

1970, 80, 90 Census

Entire US
Census Tract
Block Groups
DMAs by state
MSAs by state
Zip codes
Zips by County
Zips by DMA
Zips by MSA
Lowest level of geography: block groups


90 Employment
90 Hispanic Detail
90 Household Detail
90 Housing Value Detail
90 Income
90 Population Detail
90 Overview
90 Census Race Detail
70, 80, 90 Census Trend
2000 Adult Non-Hispanic pop. by race
2000 Adult pop. by race detail
2000 Non-Hispanic by race detail
2000 Pop. by race summary
70, 80, 90, 2k Pop. & Race Trend (shows percentage change over this period of time for Population Demographics, Population by Race and Ethnicity, Population by age, Median age, Households by income)


All reports above except:
70, 80, 90, 2k Pop. & Race Trend


90 Gender
90 Household overview
90 Hispanic
90 Housing value
90 Income
90 Pop. and Race
70, 80, 90 Trend
2000 Adult pop. by race
2000 Adult Hispanic/Latino pop. by race
2000 Non-Hispanic pop. by race
2000 Pop. by race 

2000 Census SF1

As for 1970, '80, '90 census
Lowest level of geography: block

Summary & Comparison

Combination of 2 races, not Hispanic
Family Type by Age/Presence of Children
General Housing Characteristics
Group Quarters Population
Hispanic/Latino by Origin
Household Type by Size
Households by Race
Housing Units
Occupancy Status
Population in Household by Race
Sex by Age
Tenure, Household Size and Age of Householder
Total Population
Urban and Rural
Vacancy Status


Rank by Age
Rank by Race

2000 Census SF3

Lowest level of geography: census tract


DP-2. Profile of Selected Social Characteristics
DP-3. Profile of Selected Economic Characteristics
DP-4. Profile of Selected Housing Characteristics

By Bratton DeLoach



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