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Ad$pender

Description:

Find total expenditures for advertising by company, industry, and brand/product category. Data covers over 3 million brands in 18 industries with expenditure breakdown by media type, including Internet, cable and network TV, radio, outdoor, major national newspapers and hundreds of business-to-business and consumer magazines. Customized reports can easily be exported to spreadsheets and flowchart programs.

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Category: Business, Business-Management, Business-Marketing, Journalism & Mass Communications
Material Type: Company Profiles, Industry Information, Reference Sources
Access: On & Off Campus
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