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Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.

Also includes Travel and Tourism reports for countries worldwide.

*Registration is required using a USC Columbia campus email address.*

Category: Business, Business-Management, Business-Marketing, Geography, Hospitality & Tourism Management
Material Type: Industry Information, Reports
Access: On & Off Campus
Coverage: Varies by Title
Availability: Primarily Full Text
Vendor: Mintel International Group
Notes: This resource requires the user to register using a USC Columbia campus email address. Subscription is limited to 10 simultaneous users.