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Article Databases Home » Advertising Red Books

Advertising Red Books

Description:

Find both U.S. and international advertisers, advertising agencies, public relations firms, and media buying services.

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Category: Business, Business-Management, Business-Marketing
Material Type: Company Profiles, Directories, Industry Information
Access: On & Off Campus
Coverage:
Availability: Full Text
Updated:
Producer:
Vendor: LexisNexis
Sponsor:
Notes: The Agency Database contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel, etc.

The Advertiser Database contains exclusive information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information on key personnel, brand name info, S.I.C. classifications and other key data.