This database provides consumer magazine audience data, measuring the readership of over 230 magazines in the United States.
To access the Mediamark Reporter database containing product, consumer and media information use the link labeled" Mediamark Reporter."
*Registration is required using your USC email account.*
||Industry Information, Reports
||On & Off Campus
||2001 - excluding most recent year
||MRI - Mediamark Research Inc.
||Users also have access to Mediamark Reporter database which provides summary tables of key audience and product usage data from national probability sample of 27,000 households. One can create customized reports utilizing consumer demographics, product purchasing data and media usage. Also brand level purchasing data is available for many products.
Registration is required. Click on the link to the database and then click on Register for a FREE account. You must register using a USC e-mail account. In your USC e-mail account, you will quickly receive an e-mail message from MRI. Open the message and click on the activation link labeled Validate my Registration to complete the process. If you do not do this, your account will not be created.
Account Expiration: At the end of each calendar year (31 December), MRI will purge all login information from its registration database. At that point, you will need to repeat the registration process for the next calendar year.
Internet Reporter Tutorial
Coverage from 1995-2001 is available on CD-ROM at the Business Library. Ask Business Library staff for assistance.