A Good Slogan: Encapsulating the Essence of a Campaign

Every politician wants a simple campaign slogan that speaks to the hearts of the people and showcases their qualities for office.  A powerful and memorable slogan can be effective in promoting a campaign.  Many my age remember Barry Goldwater’s slogan — In Your Heart, You Know He’s Right.  Of course, just as many recall the opposition’s spin on that one — In Your Guts, You Know He’s Nuts.

John West’s choice

In processing the papers of John West, former governor and ambassador to Saudi Arabia, we discovered a list of over fifty slogans considered by West in his 1970 bid for governor.  It was fascinating and we’ve exhibited the list on a number of occasions.  Some must have earned a quick head shake, like Turn West and Build South Carolina.  West ultimately selected a simple slogan that spoke to the difference he saw between his candidacy and that of his Republican opponent, Albert Watson.  West ultimately chose Elect a Good Man Governor

Albert Watson

Race relations was a key concern in South Carolina and across the nation in 1970.  The issue of busing particularly captured the country’s attention.  The gubernatorial campaign highlighted strong ideological differences between the two candidates.  Watson wore a white necktie to signal his stand on segregation.  By contrast, West was a progressive.  Famously, he had challenged the Klan while serving in the state Senate.  His slogan could be read in two ways — he was a good candidate in that he was well-qualified to lead South Carolina, and he was a good man who would work for all South Carolinians.  West won the election with 53.2% of the major party vote.  Surely his “good slogan” played at least a small part in his victory.

South Carolina has seen any number of memorable slogans.  Olin Johnston’s Roll In With Olin became a song as well as his slogan.  He also campaigned under the slogan Service, Seniority, Sobriety.  Johnston neither drank nor smoked.  Daughter Liz Patterson’s slogan, A Career of Helping People, reminded voters of her lifelong devotion to improving the lives of others as a Peace Corps worker, VISTA organizer, Head Start coordinator, and public official.

And, I’ll end with another favorite, Performance is Better than PromiseFritz Hollings used this slogan for decades.  It emphasizes his distinguished record of achievement making government work for the people while maintaining a sound fiscal structure. 

We’d love to hear your favorite slogans!   

Herb Hartsook

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Two collections find each other: Dixie Walker Papers

Richard L. “Dixie” Walker

Ambassador Richard L. “Dixie” Walker

We recently learned that Drew University in Madison, New Jersey, holds a collection of papers of Richard L. “Dixie” Walker, former ambassador to the Republic of Korea (1981-1986) and founder of the Institute for International Studies at U of SC (since renamed the Walker Institute in his honor).  Walker received his Bachelor of Arts degree from Drew in 1944, before going on to graduate studies at Yale University.

SCPC has a small collection from Walker, consisting of 9.5 linear feet of material primarily documenting his service as ambassador, his family, his publications, and some speeches and topical files.  We were excited to see that Drew’s collection of Walker materials encompasses some 55 linear feet, including very extensive correspondence files and substantive information on his research, publications, and travels.  Drew also holds additional files on Walker’s career in what was then U of SC’s Department of Government and International Studies, as well as scrapbooks, desk diaries, and audiovisual materials.

Now that we know of these complementary collections, the two finding aids are linked online, making it easier for researchers to see what resources are available at both repositories on Walker’s fascinating career in academia as well as public service.

Walker exhibit

Items in the Drew University exhibit on Amb. Walker
(photo from Drew University)

Drew also has installed a temporary exhibit, “The Ambassador’s Life: Richard ‘Dixie’ Walker in South Korea,” curated by Brian Shetler, which will be on display until August 11 in the United Methodist Archives and History Center and Main Library. 

If you are in the area of Madison, New Jersey, please stop by to see it!

By Dorothy Walker (no relation!)

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Theodore’s Tasty Treats

Nick TheodoreOne of the more clever campaign pieces we’ve seen was sent out by Nick Theodore. Theodore’s Tasty Treats is a 5 ½ x 8 inch trifold providing some twenty recipes compiled by his wife Emilie.  We have exhibited this brochure of recipes (Vol. V), urging voters to Re-Elect Theodore for Lt. Governor in 1990. 

 

Nick Theodore

Some of the recipes (click to enlarge)

Theodore garnered a strong statewide reputation for his progressive leadership and wife Emilie has been an able partner who enjoyed a similarly positive reaction among his constituents.  In addition to the recipes, the clever mailing provided a brief summary of his life and accomplishments, all presented as “OUR BEST RECIPE!”

We knew we needed to share at least one recipe, but had a difficult time selecting just one.  Among the contenders were Pee Dee Pickled Black-Eyed Peas and Emilie’s Spanakopeta.  After grueling debate, we opted for the following:


Midlands Warm Potato Salad

3 lb. red-skinned potatoes

⅓ cup olive oil

3 tablespoons red wine vinegar

1 tablespoon Dijon mustard

1 ½ teaspoons salt

½ teaspoon pepper

⅓ cup chopped green onion

1 tablespoon chopped chives

  • Wash potatoes. Halve or quarter larger ones.  Cook in salted boiling water until tender – about 20 to 25 min.  Drain, Cool, Skins will come off easily, if desired.
  • Whisk together oil, vinegar, mustard, salt & pepper.
  • Put potatoes into serving bowl. Sprinkle with green onions and chives.
  • Drizzle dressing over potatoes and toss to mix well.
  • Best served at room temperature, but great the next day too!

If you try this, and like it, you should let Nick and Emilie know. 

If you try it and don’t like it, please send your complaints to me. 

Nick Theodore

 The non-recipe “leaf” of the brochure

Be sure to take a look at the Nick Theodore finding aid–now online!

~ By Herb Hartsook

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More Product, Less Process: A Reassessment

I drafted the following post earlier this year and intended it to run before now, but it didn’t.  It appears today because of the terrible news that Mark Greene has died in a car accident.  I consider Mark to be the brightest archivist of my time.  He was also a dear friend with a twisted sense of humor that melded perfectly with my own.  I am near tears as I write this.

Herb Hartsook


Mark Greene

Mark Greene

In 2005, the scholarly article, “More Product, Less Process: Revamping Traditional Archival Processing,” shook the archival world.  Mark Greene and Dennis Meissner challenged the archival profession to rethink everything they do in arranging and describing collections.  The authors argued that archivists needed to re-imagine the time and attention traditionally allocated to handling each and every sheet of paper in arranging a collection, as well as the performance of expensive and time-consuming preservation work and the detailed description of archival collections.  It stands as the best known article to date written on the archival profession.

Dennis Meissner

Dennis Meissner

Greene and Meissner were persuasive in arguing that existing archival standards had resulted in universal, crippling, and ever-growing backlogs of unprocessed collections.  Their article offered a solution.  They presented a menu of options to speed up the processing and opening of collections.  Chiefly, they pointed out that collections, or series within collections, are not uniformly valuable, and that every archival collection should not automatically receive identical handling.  Adopting the strategies they advocated would result in major positive results – chiefly, making collections available much more rapidly and thus shrinking backlogs.

Greene and Meissner were pragmatists offering a solution to a real and growing problem.  Within a short time, MPLP became generally accepted as a standard for the profession.  But, their theory is occasionally abused to affirm shoddy work.  SCPC has been a prominent critic of MPLP as a tool in working with congressional collections.  We argue that the presence of sensitive and even classified documents among congressional collections requires individual inspection of much of the material we receive.

MPLPBut on March 21, 2017, SCPC opened the papers of Environmentalists, Inc., a large modern collection which we processed using MPLP standards.  Users of the collection will note its description is much less detailed than is our norm.  And the collection has not been completely refoldered.  But these rich materials are now available and being used, just as Greene and Meissner would want.

So, I write this partly an admission that I should have been more generous in my treatment of Greene and Meissner.  I won’t rehash my objections to the misapplication of MPLP standards, but I do want to celebrate the impact that creative and deep reflection, such as that shown by Mark Greene and Dennis Meissner, can have on one profession. 

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Butterfly Ballots and Hanging Chads: Our New (Old) Voting Machine

voting booth

Instructions posted inside the booth from Palm Beach County, FL

We are excited to have received a new item recently—a vintage voting machine—thanks to Dean Charles Bierbauer of the College of Information and Communication.  Close examination shows it was most recently used in Palm Beach County, Florida, during the presidential election of 2000.  Palm Beach County was the epicenter of that election’s historic recount controversy.

Bierbauer

Dean Charles Bierbauer

An incredibly close contest between Republican George W. Bush and Democrat Al Gore hinged on Florida and the recount of the Florida vote.  Previously unfamiliar, but suddenly ubiquitous, was the technical vocabulary about these Palm Beach County voting machines, with their punch-card “butterfly” ballots and a tendency towards “hanging” and “pregnant” chads.  Disputes over the counting of ballots in Palm Beach County led to court challenges including Bush v. Palm Beach County Canvassing Board et al. and Bush v. Gore, both of which wound up in the Supreme Court of the United States.  The Court’s decision in the latter case ultimately allowed certification of Florida’s electoral votes for George W. Bush, giving him a narrow Electoral College victory.

(See a post about our other voting machine received from Congressman Joe Wilson’s office back in 2012.  You may have seen it on exhibit here in the Hollings Library, and even voted on it as part of our mock election this past fall!)

By Dorothy Walker

voting machine

This type of voting machine folds up into a briefcase for easy handling. We have a similar one that was donated to us several years ago by Congressman Joe Wilson.

When we opened it, we found the official sample ballot for the general election in Palm Beach County, Florida, on November 7, 2000.

The term “butterfly ballot” derived from the listing of candidates’ names on both sides of the ballot, with the ballot to be “punched” in the center. This was a brand new style of ballot for the 2000 election, designed by Palm Beach County’s supervisor of elections. Some voters reported that they found the ballot’s format confusing and that they accidentally voted for Reform candidate Pat Buchanan (#4) when they intended to vote for Democratic candidate Al Gore (#5).

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Jack Bass Papers Opening to Researchers!

Mary Clare Johnson

Mary Clare Johnson

As SCPC prepares to open the papers of journalist and historian Jack Bass, Mary Clare Johnson reflects on her experience in completing the arrangement and description of his papers.  As our Senior Graduate Assistant, she was entrusted with completing a project I began in the 1990s.  While the soon-to-open collection represents the vast bulk of his papers, we receive regular additions documenting Jack’s current interests and activities.  Thanks to the Schuyler L. and Yvonne Moore Endowment, Mary Clare, who graduated this past Saturday, will continue working with us while she seeks her first full-time professional position.  We know she will have a successful career.  ~HJH


Jack Bass

Jack Bass at the typewriter

We are pleased to announce the opening for research of the Jack Bass Collection. An exhibit in the Brittain Gallery of the Hollings Library celebrates Bass’s life and accomplishments.

Jack Bass is a prolific author, journalist, oral historian, and professor. He has obtained national recognition for his research and works on the American South, particularly in the areas of politics and civil rights. He has received such awards as South Carolina Journalist of the Year in 1968 and 1972 and the South Carolina Governor’s Award in the Humanities in 2011. Some of the colleges and universities at which Bass has taught include the University of South Carolina, University of Mississippi, and College of Charleston. As a newspaperman, he worked for The News and Courier and The Charlotte Observer among others. He has written numerous articles relating to government, race, and politics in South Carolina and other Southern states.

Bass and Carter

Bass with President Jimmy Carter, 1978

Bass has authored and co-authored a total of eight books including The Orangeburg Massacre (1970), Ol’ Strom: An Unauthorized Biography of Strom Thurmond (1998), and Taming the Storm: The Life and Times of Frank M. Johnson, Jr. and the South’s Fight Over Civil Rights (1993), with the latter winning the Robert F. Kennedy Book Award. As an oral historian, Bass has interviewed notable figures, including Bill Clinton, U.S. Congressman James Clyburn, and South Carolina Governor Richard Riley.

Bass and Dupree

Bass with his wife, well-known author, chef, and cooking show host Nathalie Dupree

His papers, c. 1936 to 2017, chiefly consist of materials documenting Bass’s work in researching and writing his books and articles. Other materials relate to Bass’s academic career at various institutions and his 1978 run for Congress.

Democratic candidate Bass attempted to unseat four-term Republican congressman Floyd Spence, who represented South Carolina’s Second Congressional District. One of his supporters wrote, “Your campaign seems to be only a natural progression from the compassion and concern that was always evident in your writing… I was inspired by your work and it’s quite heartening to see someone testing heart-felt convictions in public life.” Bass won the Democratic primary, but lost the general election to Spence.

Contributed by Mary Clare Johnson, Graduate Assistant (now graduate!)

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Collection Open! Environmentalists, Inc.

We are pleased to announce that the Environmentalists, Inc. Papers are available for research. The task of processing the collection was challenging, yet rewarding, for me. During my involvement, I learned a great deal about and gained appreciation for environmental activism and justice. We arranged and described the collection using a modified More Product, Less Process (MPLP) approach in order to expedite its availability. This means that some parts of the collection have only been processed to the subseries level, instead of the more detailed folder level to which we normally process collections.

Barnwell nuclear plant

Barnwell Nuclear Fuel Plant

Environmentalists, Inc. (E.I.) is a small, non-profit, grassroots organization dedicated to protecting the environment. It was founded in South Carolina in February 1972 in response to the planned construction of the Barnwell Nuclear Fuel Plant. Built to process spent nuclear fuel from commercial power reactors, the plant was never used for this purpose, and instead was used briefly for research and development programs. E.I.’s efforts to prevent the plant’s construction had directed national attention to the hazards of nuclear waste, and eventually led to the decommissioning the plant in 1997-1998.

Ruth Thomas

Ruth Thomas testifying at a hearing on the Virgil C. Summer Nuclear Station, 1984

Comprised of fewer than 100 members, E.I. has worked for many years to combat the promotion of nuclear power without adequate attention to its risks and weaknesses and to assist individuals and organizations in ensuring a healthy environment in South Carolina. The group has been involved in many appeals and lawsuits to prevent projects that threaten the environment and public health. The driving force behind the organization has been Ruth Sackett Thomas (b. 1920), a former art teacher and draftswoman. Thomas has served in many different roles in E.I., including founding member, legal assistant, researcher, and president.

The papers date from 1946 to 2015 and consist largely of legal and topical materials. Legal materials pertain to the many lawsuits and other legal proceedings in which E.I. was involved or took an interest. Topical materials reflect the extensive research the organization conducted on nuclear and hazardous waste. The collection also includes administrative and financial records, as well as environmental publications produced by various organizations.

Contributed by Mary Clare Johnson, Graduate Assistant

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A Time to Break Silence: Dr. Martin Luther King Speaks in Opposition the Vietnam War

MLK

Dr. King speaking at Riverside Church in New York City

Tuesday, April 4, is the 40th anniversary of the Reverend Martin Luther King, Jr.’s speech, “Beyond Vietnam: A Time to Break Silence.”  The nearly hour long speech was delivered at New York City’s Riverside Church to a crowd of approximately 3,000.  King was assassinated one year to the day after this major speech opposing the nation’s involvement in the war in Vietnam.

He began by saying his conscience required him to stand up and speak against the “madness of Vietnam,” — despite people urging him to stay focused on Civil Rights and amid accusations of communist leanings

Dr. King speaks to the press outside New York’s Riverside Church
(Photo by Gene Kappock/NY Daily News Archive via Getty Images)

King declared that there was a common link being formed between the civil rights and peace movements.  He proposed that the United States stop all bombing of North and South Vietnam; declare a unilateral truce in the hope that it would lead to peace talks; set a date for withdrawal of all troops from Vietnam; and give the National Liberation Front (Viet Cong) a role in negotiations. 

I encourage you to listen to King’s speech.  It is available on YouTube.  I had thought to include a few select quotes to show his power and eloquence, but gave up.  There was too much rich material to isolate a few sentences.  Listen and you will be rewarded with a memorable experience.     

Herb Hartsook

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In Memoriam: Charles D. “Pug” Ravenel

Pug Ravenel

Campaign flyer, 1974

Charles D. “Pug” Ravenel (1938-2017) passed away Saturday after battling cancer.  A small memorial exhibit is on display at the entrance to the Hollings Library through the end of April.  SCPC is honored to preserve Ravenel’s papers, five feet of material chiefly documenting his 1974 campaign for governor.  Just last year, his brother Hal recorded an insightful oral history interview focused on that race. 

Pug Ravenel forever changed the nature of political campaigning in South Carolina in his 1974 run for governor.  In the crowded Democratic primary to succeed Governor John West, the charismatic Ravenel surprised pundits by winning over more established public servants.  The Charleston native’s campaign recalled John F. Kennedy’s 1960 presidential race.  Running as an outsider on a platform of change, and showcasing his young family, Ravenel’s innovative style, charismatic manner, and effective use of television reinvigorated the political system

Pug Ravenel

Campaign flyer, 1974

and excited a new generation of voters. 

As then-U.S. Senator Fritz Hollings noted, “Pug is the best thing that ever happened to our party.  We were dying.  He brought in fresh faces and fresh ideas.” 

Ultimately, Ravenel was ruled ineligible due to a residency issue and Republican James B. Edwards won election over the late Democratic substitute, Bryan Dorn

Political scientist Don Fowler recalled that Ravenel “brought to the South Carolina arena a vigor, perspective, intelligence, and charisma which we have rarely seen.”

Pug Ravenel family

Pug Ravenel, his wife Mollie, and their family, 1974

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Happy 75th Birthday to Lloyd Hendricks

Lloyd Hendricks

Lloyd Hendricks

On Sunday, Lloyd Hendricks celebrates his 75th birthday.  We hope it is a grand and memorable occasion.

I first met Lloyd and his wife Susan at a library event in 2011.  It wasn’t an SCPC event and I was just mingling.  I started a conversation with this attractive couple and, on hearing what I do, Lloyd modestly mentioned that he had served in the General Assembly.  My note on our meeting, written the next day for my calendar, proved absolutely accurate:

He is the embodiment of the citizen legislator.  He served, accomplished some things, then voluntarily left the legislature to return to the public sector.     

Lloyd Hendricks

SC Representative Hendricks was named Legislator of the Year in 1984 by the South Carolina Chamber of Commerce, and in 1985 by the Greenville News.

Many special collections repositories, like our own South Caroliniana Library, receive numerous collections serendipitously.  You give a public talk and often, afterwards, one or more folks come up and offer you a rich collection, perhaps Civil War letters preserved by their family.  That is not the way SCPC typically works.  We generally identify potential donors and reach out and solicit their papers.  Lloyd Hendricks was that rare example where we received a wonderful collection purely through this chance conversation.

A banker, Hendricks served in the South Carolina House from 1977 to 1987.  His collection documents that service and his long tenure, 1986 to 2012, leading the South Carolina Bankers Association.  The collection is particularly important in documenting a critical industry during a time of great change.

In reflecting on his good friend, Dick Riley recalled,

[H]e had many outstanding characteristics but the one thing that distinguished him from a lot of the other legislators was his credibility. You’ve heard the ad, ‘when EF Hutton speaks everyone listens’; that was Lloyd Hendricks, because when he spoke, people had confidence, one, that he knew what he was talking about, [and two] that he was speaking from a point of integrity and honesty.

Working with Lloyd has been an absolute delight.  He has become a strong supporter of USC Libraries and currently serves as President of the Libraries’ Ex Libris Society

Lloyd – Happy Birthday!  Thank you for the example you set and for all that you do!   

Herb Hartsook  

Lloyd Hendricks cartoon

Join other SCPC supporters!

South Carolina Political Collections Endowment Fund

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