Below is a list of our newest electronic publications, including short summaries and links for access. Please let us know if we can help you access these resources or if you have requests for additional titles.
Business of Investment Banking: A Comprehensive Overview by K. Thomas Liaw (2012) ISBN: 9781118127636 USC Catalog Record
With the recent financial regulation overhaul, this third edition explains the changes and discusses new opportunities for students and professionals seeking to advance their careers in investment banking. It updates investment banking industry shifts in practices, trends, regulations, and statistics, including the Dodd-Frank regulation; contains new chapters on investment banking in BRIC countries; and explains the shift in the listing of securities away from New York to various financial centers around the world, and how major exchanges compete for the same business.
Doing Business 2012: Doing Business in a More Transparent World; Comparing Regulation for Domestic Firms in 183 Economies by World Bank (2012) ISBN: 9780821388341 USC Catalog Record
Ninth in a series of annual reports comparing business regulations in 183 economies, Doing Business 2012 measures regulations affecting 11 areas of everyday business activity. The report updates all indicators as of June 1, 2011, ranks countries on their overall “ease of doing business” and analyzes reforms to business regulation identifying which countries are strengthening their business environment the most. It illustrates how reforms in business regulations are being used to analyze economic outcomes for domestic entrepreneurs and for the wider economy.
Principles of Islamic Marketing by Baker Ahmad Alserhan (2011) ISBN: 9781409428947 USC Catalog Record
This book is designed to fill a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics, including the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market.
IPO: A Global Guide by Phillipe Espinasse (2011) ISBN: 9789888053575 USC Catalog Record
This guide to initial public offerings explains the pros and cons of turning private businesses into listed companies. It details the strategies, procedures, and documentation for different forms of listings, and describes the process of marketing and pricing an international IPO. The guide includes many real-life case studies, sample documents, an extensive glossary of terms, and a review of listing requirements for major stock exchanges. It also discusses recent developments in global equity capital markets.
Dictionary of Intellectual Property Law by Peter Groves (2011) ISBN: 9781849807784 USC Catalog Record
This dictionary provides a starting point for understanding new concepts definitions related to intellectual property law, particularly as new words and phrases are constantly being coined with technology changes and the international scope of intellectual property.
30-Day MBA: Your Fast Track Guide to Business Success by Colin Barrow (2011) ISBN: 9780749463328 USC Catalog Record
This second edition addresses key business concepts and tools to assess business decisions and implement strategy, as well as providing access to business information on markets and competitors. It also includes case studies, including those detailing economically resilient brands with particular focus on developing countries.
Essentials of Intellectual Property : Law, Economics, and Strategy by Alexander Poltorak and Paul Lerner (2011) ISBN: 9781118009932 USC Catalog Record
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this second edition covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence. It presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works, and it includes critical precedent-setting recent IP cases and proposed patent reform.
Encyclopedia of Emerging Industries 6th edition edited by Lynn M. Pearce (2011) ISBN: 9781414486888 USC Catalog Record
This reference source provides information about the inception, emergence and current status of new and established industries and business segments that are pioneering new technologies, introducing break-through marketing strategies or implementing innovative means of serving new markets. It consists of detailed profiles newer industries, such as biometrics, risk management services, satellites, specialty tourism, and others.
Company Profiles for Students edited by Donna Craft and Amanda Quick (1999) ISBN: 9780787692681 USC Catalog Record
This source covers more than 400 prominent companies most studied by students. Entries follow a standard set of rubrics to facilitate comparison between companies. Also included are company logos, illustrations and ticker symbols, current market share, new products, and where to write for an annual report.
Encyclopedia of American Industries 6th edition edited by Lynn M. Pearce (2011) ISBN: 9781414486864 USC Catalog Record
This three-volume business reference source provides detailed, comprehensive information on a wide range of industries in every realm of American business. The work consists of more than 1,000 detailed profiles of the manufacturing and service industries.
Encyclopedia of Business and Finance 2nd edition by Burton S. Kaliski (2006) ISBN: 9780028660813 USC Catalog Record
Designed for the nonspecialist, the Encyclopedia of Business and Finance is a 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems. Drawing on practical professional expertise as well as that of noted scholars, the contributors include executives, government administrators and scholars from leading business programs from around the United States.
Encyclopedia of Global Industries 5th edition by Gale Reference (2011) ISBN: 9781414486901 USC Catalog Record
This encyclopedia chronicles the history, development and current status of the world’s most lucrative and high profile industries. Each entry covers size and economic/social impact of the industry; its organization and structure; its history and development; major countries and companies involved (including rankings); size and nature of the work force; and research.
Encyclopedia of Small Business 4th edition edited by Virgil L. Burton, III (2011) ISBN: 9781414462660 USC Catalog Record
This reference resource provides entrepreneurs with how-to information that they can apply to their own business. It features revised and expanded coverage to reflect the most current small business topics.
Tourism and National Identities: An International Perspective by Elspeth Frew and Leanne White (2011) ISBN: 9780203855966 USC Catalog Record
This volume explores the relationship between tourism and national identities and the multiple ways in which cultural tourism, events and celebrations contribute to national identity. It examines core topics critical to understanding this relationship including: tourism branding, stereotyping and national identity; tourism-related representation and experience of national identity; tourism visitation/site/event management and the relationship to cultural tourism.